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Brand Name, Creating and Evaluating
Hudcová, Lucia ; Pernica,, Martin (referee) ; Hanušová, Helena (advisor)
This bachelor thesis is focused on brand name, its creating and evaluating. In the theoretical section it explains the concept of branding and it formulates the methods and procedures in the process of creation and brand valuation. The thesis is also focused on the role of brands in the formulation of institutional marketing strategies. The practical section contains an analysis of the current state and brand analysis of NetWings solutions s.r.o. The goal of this bachelor thesis is to propose additional procedures in the process of maintaining and brand valuation.
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Proposal for Brand Development Activities
Knopp, Ondřej ; Straka, Martin (referee) ; Zich, Robert (advisor)
This diploma thesis covers the topic of brand development of a Moravian engineering company’s product – a light, two-seated sportscar, designed by SIGMA Motor Ltd. for recreational use, as well as for competing on racetracks. In the first part of this thesis research is done to define the concepts used in market research, brand development and management. The second chapter of this thesis covers the strategic analysis of the company itself, its competitors, and other elements of its environment. The third chapter contains a proposal for a new brand identity and a set of recommendations for its further development, including a recommended communication strategy.
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Proposal for Brand Development
Brauner, Jakub ; Rampulová, Kateřina (referee) ; Zich, Robert (advisor)
Bakalářská práce je zaměřena na rozvoj značky malé realitní kanceláře APOLLO reality. Teoretická část je zaměřena na vymezení pojmů a postupů v oblasti brandingu a reality. Dále se zde vymezuje rámec pro rozvoj značky. V analytické části byla provedena interní analýza společnosti se zaměřením na byznysovou a brandingovou část firmy. V externí části analýzy byl proveden průzkum vnímání značky a posouzení vizuální identity hlavních konkurentů. Na základě výsledků analýz byl vytvořen návrh pro rozvoj značky a kontrolu značky. Součástí návrhu je i plán implementace změn a kalkulace nákladů.
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Brand Management of a Selected Brand
Daly, James ; Chlebovský, Vít (referee) ; Zich, Robert (advisor)
Cilem teto diplomove prace je zamerit se na predmet ktery se tyka rizeni znacky (branding). Primarnim cilem je shrnout problematiku rizeni znacky a nasledne aplikovat dosazene poznatky o vybrane znacce pusobici na ceskem trhu v prumyslu onlinovych hudebnich prehravacu. To znamena vyhodnoceni analyticke casti, ktera popisuje stavajici strategii rizene znacky a jeji soucasnou situaci na trhu. Zminene vyhodnoceni znacky vychazelo z prehledu teoretickych ramcu a jejich strategickych moznosti obsazenych v teoreticke casti. Nasledne jsou navrzeny pripadna doporuceni, ktera nabizi strategicke moznosti rizeni znacky, jez jsou navrzeny k tomu, aby znacce pomohli vylepsit svou pozici na ceskem trhu.
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Branding Strategy of Company for the Czech Market Entry
Šoukal, Michal ; Hoffmann, Přemysl (referee) ; Zich, Robert (advisor)
Diplomová práce je zaměřena vstupní strategii značky Virtika na český trh. Za účelem dosažení tohoto cíle author zkoumal literaturu zaměřenou na metodiku značky od Ko Floora a koncept Brand Prizm. V analytické části byly provedeny analýzy prostředí Českého trhu, analýza odvětví, klíčových konkurentů a vnímání značky zakazníky. Tyto analýzy pomohly autorovi identifikova budoucí pozici značky na Českém trhu. Na základě výsledků analýz, autor vytvořil návrh řešení vstupní strategie značky and zvýšení její konkurence schopnosti na Českém trhu.
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Business Plan
Havránek, Lukáš ; Dombek, Petr (referee) ; Veselý, Josef (advisor)
The Bachelor’s thesis aims to provide necessary information for successful expansion of GrowJOB institute to Austria. Since 2006 GrowJOB has been educating CEOs and other executives of Czech companies in the field of competitiveness and been helping them grow stronger among their competitors. In the thesis I describe theoretical background of business plan creation and analyze both internal and external environment. Then I focus on individual steps of the expansion and provide a detailed financial plan as well. The most robust competitive cutting edge of the company is that it takes advantage of new scientific findings in the field of decision-making processes (behavioral economics, neuroeconomics) and brings them to everyday life of firms.
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Branding Company ZOOT a.s. Involved in Selling Fashion Online
Juhásová, Alexandra ; Andera, Nikola (referee) ; Zich, Robert (advisor)
The bachelor thesis is focused on branding e-shop ZOOT.cz and contains evaluation of branding strategy. The aim is building brand equity and competitiveness. The theoretical part is focused on interpretation of particular elements of branding strategy, internal branding and strategic brand management. Acording to ZOOT brand building strategy analysis, competitive comparison and marketing research I made improvement proposals pointing to building brand equity of ZOOT.cz and increase competitiveness.
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Development of Brand of Company
Benedikovičová, Lucia ; Mráček, Pavel (referee) ; Zich, Robert (advisor)
The bachelor´s thesis is focused on branding of company selling musical instruments. The first part of the thesis deals with theoretical knowledges. In the analytical part is application of theoretical knowledges on the observed company. Based on elaboration of individual branding elements of the company and competition, are processed activities suggestions for brand development of the company.
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